Product placement is an effective marketing strategy that engenders customer awareness about products and services. It aids in the generation of sales and revenue and the creation of brand loyalty. A successful form of product placement that's employed by businesses is an entity known as cross-promotion. Cross-promotional marketing strategies involve the promotion of one product or service to customers with the promotion of a similar or related product. This involves the cooperation of two or more companies in a beneficial and highly profitable manner. Cross-promotional product placement is one the most easiest and utilized forms of marketing, and serves your business advantageously by decreasing the cost of promotion and by targeting an otherwise un-tapped customer base.